IIM Calcutta - Executive Programme in Business Analytics – Batch 2

Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data-driven insights that in turn generate impressive business results. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

This executive long distance programme is designed to expose participants to state of the art tools and techniques of analytics The programme coverage would include discussion on topics such as Data Mining, Artificial Intelligence, Soft Computing, Data Envelopment Analysis, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling for Risk management, Advanced marketing Research etc.

The overall value gained at the end of the programme is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.

>> Program Directors

Prof. Saibal Chattopadhyay, Prof. Rahul Roy, Prof. Anup K. Sen

>> Admission Requirements

Graduates with minimum 50% marks and 2 years of work experience may apply.

>> Faculty

· Prof. Saibal Chattopadhyay
· Prof. Rahul Roy
· Prof. Anup K Sen
· Prof. Ashok Banerjee
· Prof. Sudip Choudhuri
· Prof. Raveender Chittoor
· Prof. Prashant Mishra
· Prof. Uttam Kumar Sarkar
· Other professors from International Universities

>> Programme Duration & Schedule

The EPBA program would be of one year duration.
The classes will be offered on Saturday & Sunday: 09.00 am – 12.00 noon
The Programme Orientation will be conducted in July 2009

>> Structure of the Programme

The EPBA is structured into three components:

Classroom Component: This core component, spread over 1 year, consists of 14 modules.
Campus Component: 5 days
Project Component: Problems drawn from organizations. Around 40 hours

>> Course Content

o Conceptual framework of financial reporting; Corporate Financial Statements
o Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash Flow Statement
o Choice of Accounting Policies and Financial Reporting
o Analyzing Financial Statements; Financial Ratios
o Performance Metrics: Select Industries
o Cost basics
o Using cost information for managerial decisions
o Text: Financial Accounting: A Managerial Emphasis, Ashok Banerjee, And Excel Books Publication.

o Core Concepts of Marketing
o Strategic Issues for Marketing Decisions
o Segmentation, Targeting and Positioning Decisions
o Consumer Behaviour Models
o Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and Promotion Decisions

o Introduction – Indian economy in international perspective – challenge of economic development
o Basic elements of Supply and Demand – competitive market, Supply and Demand curves – equilibrium price and quantity – how government can influence the price
o Measuring economic activity - Gross Domestic Product (GDP) – ways of calculating it – real and nominal GDP – price index
o Theory of income determination – aggregate demand and recession – inflation - multiplier model
o Economic policy – fiscal policy: impact of government expenditure and revenue in the economy – fiscal deficit: crowding out and crowding in
o Monetary policy – banking and supply of money – Central banking and impact on output and prices
o Open economy macroeconomics – balance of payments – foreign exchange markets – income determination in an open economy
o Globalization – comparative advantage and international trade – tariff protection and industrial policy

o Strategy and strategic management process
o Evaluating firms’ external and internal environments
o Business-level strategies
o Corporate strategies
o Strategic alliances and M&A
o Strategy execution
o Strategic decision making
o Managing across borders

o Exploratory Data Analysis
o Decision Making Under Uncertainty
o Survey Sampling – Business Applications
o Risk Management
o Business Forecasting
o Industrial Experiments For Quality Management

Information Technology
o Business Decision Modeling
§ Business decision making situations modeled using Excel; solution generation and scenario analysis
o Data Management & Analysis
§ Information representation of enterprises, knowledge discovery and decision support
o Enterprise Systems in the Digital World
§ E-business systems, IT integration of value chain

Term II: Advanced Topics & Specializations
· Duration is 4 months + 2 months of project work
· Campus visit (2 days: Project selection, Team formation)
· 4 specializations:
1. Finance, 2. Analytical Marketing, 3. Strategic Operations, and 4. IT

The course duration is 12 months with classes for 3 hours on Saturdays and Sundays. Overall 144 hours for Term I, 96 hours for Term II, 40 hours for Project and 40 hours for Campus Visit.

>> Pedagogy

The pedagogy will be highly interactive. It will leverage the use of technology. It will consist of a judicious blend of lectures, real life case studies, quizzes and assignments.

>> Evaluation

Participants are evaluated on the basis of examinations for all the courses. Participants will be given any one of the following grades: “Excellent”; “Good”; “Average”; or “Poor.” The cut-off marks for the grades will be revealed but not the actual marks obtained. Those getting not more than two “Poor” grades will get a certificate of successful completion of the programme and the course-wise grade list will be mentioned in the certificate. Those getting more than two “Poor” grades will get only a certificate of participation in the programme. In such cases, the grade list will not be mentioned in the certificate.

>> Registration Information

Application Closure 25th April 2009
Programme Orientation Date 26th July 2009

>> Programme Fees

For Indian Students
Application Fee : Rs. 1,000/-
Programme Fee : Rs. 2,00,000/-
Registration Fee : Rs. 5,000/-
Campus Fee : Rs.15,000/-
Total Fee : Rs. 2,21,000/-

Application Fee/Registration Fee/Programme Fes are payable through Demand Draft drawn in favour of Hughes Communications India Ltd, payable at Delhi. Campus Fee is payable to Indian Institute of Management Calcutta through Demand Draft.

>> Application Forms

Registration forms can be downloaded below.

>> Documents required for Application

1. All academic records (12th std mark sheet, Graduation & Post Graduation (if any) certificates)
2. Proof of Current Employment - Letter from Company or Latest Pay Slip
3. Statement of Purpose (in about 200 to 250 words)
4. Professional records or Experience certificates
5. One Passport size photo pasted on the application form

Originals of mark sheets/certificates etc may not be submitted. Applicants will be required to show these whenever necessary.

If any information submitted by the applicants is not found to be true then and if they are selected and join the programme, then they will be summarily asked to leave the programme.

>> How to Apply

The Application Checklist is to be attached on top of the Application Form along with all requisite documents before submission.

Incomplete application or false information in the application is liable to be rejected.

IIM Calcutta reserves the right to foreclose applications depending upon exhaustion of seats.

Important Note:

All the forms should reach us by 4 PM on or before the last date of application.
Fees once paid will not be refunded under any circumstances.
Delay in bank loans etc will be individual's responsibility and no delay will be accepted on this account by us
No batch change is allowed under any circumstances.
Any delay in reaching the forms due to postal or any other reasons will be individual's responsibility
Above is the net amount payable.
Other rules & regulations are part of the application form and are binding on the student
Any changes in program dates are subject to the discretion of IIM Calcutta